adidas originals mens trainers Ken Block helps introduce GoPro Hero 3 at SEMA

GoPro, the little camera company that apparently could and did, promoted their new Hero 3 line of action cameras at the SEMA Show, and enlisted DC Shoes impresario, WRC driver and YouTube sensation Ken Block to help with the proceedings.

The larger news is that GoPro’s split the line. While all three of the new Hero 3s are about a third smaller than previous cameras, they’re now hitting three price points. The Hero 3 White Edition is the bare bones, entry level model, featuring five megapixel still photos and 1080p30 video. The Silver Edition, is roughly akin to the current Hero 2, while the Black Edition adds 4k Cinema 12, 2.7k Cinema 30, 1440p48, 1080p60, 960p100,
adidas blue trainers Ken Block helps introduce GoPro Hero 3 at SEMA
720p120 and WVGA 240 to the list of resolutions and frame rates.

A new protective case dispenses with the scratchable semi hemisphere around the lens in favor of a flat lens cover with a raised surround. The new cameras are compatible with GoPro’s previous BacPacs, though the Wi Fi unit is no longer necessary, as it comes built in. The Black Edition also includes the Wi Fi remote. On the other units, it’s a $79.99 add on. The mount system remains the same, though the company’s introduced a new suction mount with a more powerful cup, a possible godsend to automotive shooters, as the older units had a disturbing tendency to come loose, posing a hazard to others on the road, not to mention ruining a shot. Or a whole shoot.

GoPro also displayed a video of Ken Block laying down some abject hoonery in a car festooned with the cameras. The footage, as one might expect, brought even the most jaded among us to exclaim rather inappropriate things.

Then again, we’re rather agog at the thought at all of the inappropriate behavior that’s been captured on GoPro cameras in the past five years. Agog!

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adidas blue trainers Ken Block helps introduce GoPro Hero 3 at SEMA
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