adidas originals freemont Kendrick Lamar designs new Reebok shoes

Rapper Kendrick Lamar is using his new Reebok sneaker design to promote unity and equality.

The Poetic Justice star, who is known for his politically charged lyrics, became a brand ambassador for the sports giant in 2014 and with his latest signature shoe for the brand, he wants to draw attention to the need for people across the world to put their differences aside and together latest creation is a new twist on Reebok Club C model, and features acid washed denim in black and white on the upper part of the shoe with a red label on the sneaker tongue.

The Reebok branding on the side is made in all black, with the and highlighted in red to represent the hip hop star nickname,
adidas black Kendrick Lamar designs new Reebok shoes
more than ever it is important for individuals to come together as one, Kendrick explained in a press release. sneaker represents that call for unity and equality, while also pushing people to look beneath the surface and uncover the hidden messages. This is something I try to do with my music, and now here with the Club C. Kendrick Lamar x Reebok Club C is set to hit retailers from January 13, when it will carry a price tag of $109.99.

The MC previously used his fashion endeavour with Reebok to pay tribute to his hometown of Compton, California with the Ventilator OG sneaker,
adidas black Kendrick Lamar designs new Reebok shoes
and encourage peace among rival gangs with the Classic Leather model named Perfect Split.