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The long standing relationship between Nebraska and adidas was a key factor in the decision to continue the partnership.

“adidas and Nebraska have been partners for nearly 20 years and we look forward to continuing to work with the university, the athletic department and their student athletes,” said Chris McGuire, adidas Director of Sports Marketing. “Our new contract allows us to continue to provide footwear, apparel and accessories that help the Huskers become stronger, lighter and faster. We’ve had a successful history with the Huskers and the future is bright in Lincoln.”

Throughout Nebraska’s partnership with adidas, the company has made a commitment to service and adidas has assigned a full time service representative to work exclusively for Nebraska’s athletic programs on campus. That benefit will continue throughout the length of the new contract.

adidas has been providing innovative products for the world’s best athletes for more than 50 years, from past legends to today’s superstars, such as Derrick Rose, Dwight Howard, Lionel Messi,
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David Beckham, Robert Griffin III, Von Miller, Candace Parker and Heather O’Reilly. adidas is the official uniform and apparel provider for the National Basketball Association and Major League Soccer and develops high performance footwear, apparel and accessories for more than 70 collegiate programs including Nebraska, Notre Dame, Michigan, Texas A UCLA, Tennessee, Indiana, Wisconsin and Louisville.
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