black adidas samba Adidas India aims at 1000 stores
New Delhi, Nov 4 (PTI) Germanys Adidas AG, which sells Adidas and Reebok sports shoes and clothes in India is aiming at 1,000 stores under both the brands by 2020. New Delhi, Nov 4 (PTI) Germanys Adidas AG, which sells Adidas and Reebok sports shoes and clothes in India is aiming at 1,000 stores under both the brands by 2020.
“We are targeting 1,000 stores as we have 750 as of now. 1,000 would be a combination of across the group of different formats, a combination of companys retail and franchise by 2020,” Reebok and Adidas India Managing Director Dave Thomas told PTI.
On groups expansion plans in non metro places he said: “It would depend on opportunities and what comes up. We are looking for big moves in the big city, but on the other side,
we also have strategies for those market.”
The group has 8,000 stores in China and in India it stands at around 750 outlets, he added.
The group is also expecting a decent increase in traction from online sales through its partners.
Reebok Indias contribution in its global fold in terms of percentage is very small and in single digit, but in the coming years, this would increase further, he added.
“Yes, it would increase as we have big market here. Middle class is increasing. Indians intention to spend on brands is increasing and the fitness element is increasing,” said Thomas.
The group is sourcing 50 per cent of its products locally but it may increase depending on the quality of the local manufacturing.
“We are always looking opportunity (for local sourcing). presently for sophisticated products imports is high, but definitely we are going to reduce it,” he said.
Reebok India today launched its Fit Hub concept store in Delhis GK1 market.
“It has been our constant endeavour over the past few years to establish Reebok as the leading premium fitness brand in the country. Moreover, our strong focus towards catering to womens fitness needs has led to the category contributing to over 40 per cent of our overall business in selected stores,” Thomas said. PTI KRH ABK