adidas winter boots Adidas offers support if schools will drop Native American mascots

KALISPELL, Mont. Athletic wear company Adidas announced Thursday it would help any American high school that wants to change its logo or mascot from a Native American image or symbol.

Flathead High School’s mascots are the Braves and Bravettes. Their logo also depicts a Native American spear. The same spear can be seen on signs around campus as well as on a small monument in front of the school.

NBC Montana asked community members if they thought that logo should be changed. The most common reaction was “no.”

“I think it’s a little weird, I don’t know what incentive they have to pay for schools to change their mascots,” one man said, “but no, I don’t think it should be changed at all.”

Another woman admitted that the logos of the school are controversial, but she said it didn’t need to be changed because it’s part of the history in the Flathead.

A man from Browning said the logo was almost identical to that of his hometown,
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and he didn’t take offense to it either.

Mark King, president of Adidas Group North America, wrote in a press release, “High school social identities are central to the lives of young athletes, so it’s important to create a climate that feels open to everyone who wants to compete. But the issue is much bigger. These social identities affect the whole student body and, really, entire communities. In many cities across our nation,
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the high school and its sports teams take center stage in the community and the mascot and team names become an everyday rallying cry.”