adidas orignals Adidas Lacrosse Comeback 2015
For the record, the equipment that was previously produced under the Adidas brand was actually made under license by The Henson Group. Adidas had little to no direct involvement with the equipment. But the near flop of the gear led Adidas to cancel the contract.
As you mention, the Grant line (the Grant shaft was ungodly) was a turn around for the Adidas Lacrosse brand. The line that followed was even better. Unfortunately the bulky, outdated garbage they led off with doomed the line right out of the gate.
Oddly enough, Reebok lacrosse was rapidly gaining a strong reputation around the time Adidas acquired the company. Unlike the Adidas gear, Reebok was made in house. There was a line of thought at the time that upon cancelling the Henson contract, Adidas would shift its gear to the same in house manufacturing facility. Instead, the company shifted its focus on the Reebok brand and pulled out of the lacrosse business (and pretty much every team sport save hockey). Because of the damage done by the initial Henson products, Adidas made the decision to withdrawal and allow time for the lacrosse community to “forget” the whole ordeal.
I would guess the relative success of UA lacrosse is playing some role in the decision to bring the line back. Considering the NCAA sponsorship battles that UA has been winning over Adidas, the German company seems to be developing a vendetta.
The new gear looks good. Who knows what the quality will be like though.
I used to have direct contact with representatives at all three companies. I actually tested products for Henson at one point. Considering the NCAA sponsorship battles that UA has been winning over Adidas, the German company seems to be developing a vendetta.
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Agreed, Since 2012 when Maryland was sponsored almost fully by Under Armour (some players still preferred the STX gear they had), It has seems that the Big Rivals: New Balance, Nike, and Under Armour have been sponsoring teams. Reebok (whose biggest sponsored team was BYU and the entire NLL) and Easton (whose Biggest sponsored team was Lehigh). But those were both bought out by Performance Sports.
I think Adidas sees an opportunity for a comeback because alot of these companies get their foot in the door (no pun intended, okay it was intended) by sponsoring companies with cleats. Nike Sponsored Maryland, then Maryland had UA Cleats and then less than 6 months later they were almost completely UA. Same thing happened this Year to Notre Dame, they had UA cleats and booted Maverik. The Same goes for New Balance and The Brine/Warrior Teams. Ditto for Nike (Look at Hopkins and Cuse). If Adidas plays their cards right and makes a solid Lacrosse cleat, have functioning gear and have a sponsorship. They may just turn heads.
I might actually be a vendetta haha, Notre Dame was with Adidas a few years back and is now full UA. They may just turn heads.
I might actually be a vendetta haha, Notre Dame was with Adidas a few years back and is now full UA.
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Right now, Adidas would have that with Michigan. but that could be changing given their contract is up for renewal and the sentiment among the fanbase and student athletes seems to be that Adidas needs to go. (Seriously, read the comments in the linked articles.) There is a large clamor for the return of Nike. Barring that, UA is the second choice. Of course this is primarily aimed at the two revenue sports, but it would impact all Michigan athletics.
Obviously Michigan is no lax powerhouse, but it is a member of the only conference to have two Final Four teams this season. Let not forget about the exposure provided by the BTN and playing Maryland and Hopkins every season in conference games. Let not forget about the exposure provided by the BTN and playing Maryland and Hopkins every season in conference games.
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Couldn agree more. I had a chance to go to the Michigan Hopkins game 2 months ago in Baltimore. As a B1G game, it was a great atmosphere for lax and good for the growth of the sport. So give Michigan a few more years of recruiting inside and outside the hotbeds while improving the “brand” thanks to a better apparel deal with UA or Nike and I think they will be competing for an at large NCAA Lax Championship bid sooner than people think. I had a chance to go to the Michigan Hopkins game 2 months ago in Baltimore. As a B1G game, it was a great atmosphere for lax and good for the growth of the sport. So give Michigan a few more years of recruiting inside and outside the hotbeds while improving the “brand” thanks to a better apparel deal with UA or Nike and I think they will be competing for an at large NCAA Lax Championship bid sooner than people think.
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It is important to remember that Michigan has athletic facilities that are superior to just about everyone else in D1. Ohio State (ugh) is in that same upper echelon and look at their program as of late. Penn State, same thing.
Also, look at the rapid rise with Penn State hockey. That what the B1G brand brings. That what superior facilities bring. That is what oodles of cash bring. That is what a comprehensive brand with unmatched cache brings. It that cache that Adidas, UA, etc want to cash in on.
It will definitely be worth watching who Michigan signs with. Re upping with Adidas would do wonders for their new lax line. Without a strong brand, they pretty much sunk before they get started.
The list of Universities sponsored by Adidas does not yield any lax powerhouses: Delaware, Mercer, Manhattan, Vermont, Sacred Heart and Bucknell. Denver Adidas sponsorship is not comprehensive (yet); neither hockey nor lacrosse are included. Brown and UMass are probably their biggest schools after Michigan. Maybe those two would move the needle. Maybe Michigan will renew. Maybe they will attempt to sign Denver to a comprehensive deal.
Princeton and Denver are notable Warrior companies (plus the lion share of MLL products). Maryland, Notre Dame, Navy, and everybody in MD except Hopkins are all UA schools. Pretty much everybody else in lacrosse (or at least everybody with brand value) is contracted with Nike. Duke still uses Brine equipment and Virginia is still with Gait. Even with the strong Virginia brand, Gait barely registers with most laxers.
Needless to say, Adidas lacrosse has a major uphill battle ahead of them. I work for Adidas so I have a bias, but this stuff actually looks like it has a potential to bring Adidas back into the game.