adidas predator trainers John Lennon’s Suite 1742
MONTREAL, Oct. 5, 2017 /CNW/ UNLTD, a virtual and augmented reality (VR/AR) production studio with pioneering VR/3D camera and shooting technology, was commissioned by Fairmont Hotels, Ivanho Cambridge Properties and co producer MassivArt Agency to create a VR immersive experience of John Lennon and Yoko Ono’s bed in for peace for the newly redesigned Suite 1742 of The Queen Elizabeth Hotel, where John Lennon and Yoko Ono held their iconic bed in for peace in 1969. The pair engaged in this peaceful protest against the Vietnam War during a seven day period where they invited journalists and friends into their bedroom suite to visit, observe and participate in their protest. It was also during this week long historic event that John Lennon recorded the famous “Give Peace a Chance” anthem while in Suite 1742.
“The ‘Suite 1742’ project is an immersive voyage that takes you on a journey from the present to the past, it’s part fiction and part documentary and offers insight into John and Yoko’s ideas and values at the time,
which are still highly relevant today,” says director Carl Ruscica. Ruscica brings a fresh, original and authentic approach to virtual reality. His understanding and interpretation of the medium are truly unique and he has brought the medium of VR to another level with “Suite 1742”.
“Debuting this one of a kind immersive experience at the Future of Storytelling is a natural fit because of the complex story we were able to tell using virtual reality, giving viewers a unique perspective shift. We worked hard to translate the experience and story of John Lennon and Yoko Ono in a way that allowed the viewer to step into the shoes of these icons, take a trip back in time and be a part of one of the most historic pop culture events ever,” says John Hamilton, CEO of UNLTD and producer of “Suite 1742.”
UNLTD is an innovative virtual and augmented reality production studio at the forefront of design and creation of high end virtual, augmented and mixed reality experiences. UNLTD believes VR/AR/XR will enhance the way the world creates and consumes content. Founded in 2015 with the mission of taking entertainment to the next level through virtual reality. With the executive team’s vast experience with 3D/360/Stereo camera and shooting technology, UNLTD develops and applies a variety of proprietary revolutionary production and post production techniques to achieve the best result in VR/AR/XR entertainment experiences.