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A giant snoring monster called Moz has split critics online, after it was revealed as the star of this year’s John Lewis Christmas advert.

The eagerly anticipated ad from the high street store tells the story of a little boy and his friendship with an imaginary monster living under his bed.

The John Lewis advert is directed by Oscar winning Michel Gondry, whose past work includes the film Eternal Sunshine of the Spotless Mind, and music videos for the likes of The White Stripes,
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The Chemical Brothers and Bjrk.

“When I told my ex girlfriend I was doing the next John Lewis Christmas film she said, ‘You have big shoes to fill, this John Lewis commercial must make people cry, don’t forget’. Last week I showed it to her and she cried. Phew,
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” he said.

But there were no tears from one viewer, Claire Hyman, who wrote on Facebook: “I actually wonder if this will give any children nightmares?”

Other viewers drew comparisons with the Disney Pixar 2001 film Monsters Inc, after spotting a small sock stuck to Moz’s fur.

‘Paddington and the Christmas Visitor’ sees Paddington Bear stumbling across a burglar he mistakes for Father Christmas.

Christmas ad spend to hit record highHowever the store has already been forced to respond to speculation that the burglar swears at Paddington.

He is in fact saying “thank you little bear”,
adidas pt John Lewis Christmas advert
a spokesperson assured.

Meanwhile, Asda’s ad follows a girl and her grandfather visiting a festive food factory.

And Kevin the carrot returns for a second year for Aldi’s offering, this time with a love interest.

The Sainsbury’s advert is set to premiere on Sunday on ITV.

Brands are expected to spend a record 6bn on Christmas advertising this year, according to the Advertising Association. The BBC is not responsible for the content of external sites. Read about our approach to external linking.
adidas pt John Lewis Christmas advert