adidas pool shoes John Lewis Christmas advert 2017 features Moz The Monster
It a rite of passage we all go through at one point in our lives: checking for the scary monsters under the bed at night.
And it this adage as old as time that John Lewis has hooked onto for its 2017 Christmas advert, with a little help from Moz The Monster.
Joe tries to block the monster out (Picture: John Lewis)
Set to The Beatles classicGolden Slumbers, covered by Elbow,and directed by Oscar winning director Michel Gondry, the ad is a heartwarming tale about unlikely friendship and compromise.
Moz The Monster, peeking out from his hiding place (Picture: John Lewis)
And it somehow manages to make the world that bit less scary, showing that monsters under the bed aren always as scary as they seem.
It opens by showing a little boy called Joe who is kept awake by an imaginary 7ft monster called Moz, who lives under Joe bed. Joe tries to get the monster to be quiet and leave him alone but when Moz lets out an almighty fart (ah, toilet humour), the pair instantly bond and an unlikely friendship grows.
Eventually, they become friends (Picture: John Lewis)
Joe and Moz play together every night (Picture: John Lewis)
Joe loves Moz, his imaginary friend (Picture: John Lewis)
Night after night, the pair are playing games with each other and having fun, with Moz hiding under the bed anytime he hears Joe parents coming. But soon, Joe and Moz antics take their toll on Joe as he struggles to stay awake in the day.
Sadly, Joe can keep up with his late nights (Picture: John Lewis)
Seeing how it affecting his friend, for Christmas Moz buys Joe a starry night light and leaves it under the tree for him on Christmas morning.
Joe knows this means he has to say goodbye to Moz after all, monsters only come out when its dark so the pair say an emotional goodbye and Joe turns on his night light.
Moz knows he has to let Joe grow up (Picture: John Lewis)
What that under the tree?(Picture: John Lewis)
However, just as the ad, created byadvertising agency adam comes to a close and you think Joe is drifting off to sleep, he turns the night light off and you hear the familiar rumblings of Moz. With a click, he back.
Joe realises his night light will mean Moz The Monster will no longer be living under his bed (Picture: John Lewis)
It quite clearly going to be a hit with kids, who will, no doubt, want their own furry Moz among other merchandise launching with the ad.
But no matter what age you are, if you afraid of the dark, the message is clear: buy one of John Lewis pretty night lights.
We want one of those (Picture: John Lewis)
Of making the ad, Michel Gondry said: I told my ex girlfriend I was doing the next John Lewis Christmas film she said: You have big shoes to fill, this John Lewis commercial must make people cry, don’t forget. Last week I showed it to her and she cried. Phew. Inglis, John Lewis’ Customer Director, added: year’s Christmas campaign brings to life the power of children’s imaginations and the joy of great friendships.
and Joe’s story is magical and heartwarming and I’m sure it will be loved by all of our customers, young and old.
As well as the ad, John Lewis is launching a farting and snoring window at the John Lewis flagship shop on Oxford Street.
They also see Moz playing in the rooms in Joe’s house as they walk past the store.
Fans of Moz can also their face using their Facebook camera, as well as Monster Maker stations launching in 10 John Lewis shops for customers to create their own monster selfie.