adidas profi Horns creative director Tung Vo talks Adidas collab
Wings+Horns is good at collaborating.
The Vancouver based menswear brand boasts a partnership roster that includes some of the biggest activewear brands in the business including New Balance and Adidas.
And with cut and sew knits being one of the brand strengths, with many of its creations being crafted right here in the city, it will come as no surprise that the fall collection with Adidas features some pretty stellar examples of said textiles.
In fact, the brand quality construction and attention to detail in its knits and its other pieces is what Wings+Horns creative director Tung Vo believes brings international brands to their Vancouver studio in the first place
come to us for our craftsmanship, Vo says simply when asked why he thinks some of the most successful companies in the game are lining up to work with the Canadian brand.
Speaking before the collection launch event at the brand shop at 133 W 5th Ave., Vo talked collaborations, creativity and staying true to the Wings+Horns esthetic.
Adidas Originals By Wings+Horns Sherpa Jacket.
Q. How did the collection with Adidas come about?
A. We had one in the previous summer, which was a small capsule. And for this fall, it a bit more robust in terms of the product range and the overall rollout. So, we pretty excited.
Q. How is this release different?
A. This time around we are working heavily with the team in Germany, which is the original Statement Team. So, it a true collaboration in a sense where we will initiate a concept, and from there, both our design team and their design and development team work together to execute all these ideas.
Q. How difficult or easy is it to work with such an iconic brand like Adidas, which has its own unique design esthetic, and merge that with the esthetic of Wings+Horns?
Adidas Originals By Wings+Horns ” Gazelle 85 shoe in Off White.
A. It a very open discussion. I think from our end, we know what we like. We know what the esthetic should look like. So, from that standpoint we are usually pretty confident in the approach, but are also very open to ideas. And on their end, because they part of the Statement Team, that what they do is collaborations. So, their team has the experience and skill set to explore all these options.
Q. What did you look to accomplish with the latest release?
A. This project has been one in which we have really tried to push the envelope in terms of manufacturing techniques, and also material development.
Q. What is it about Wings+Horns that keeps bringing big brands such as Adidas and New Balance back to collaborate?
A. For them, I think it about being able to push their development and really showcase their innovation in terms of material. And for us, it also showcasing our attention to detail and our design methods. It about taking a very subtle approach to design rather than just throwing a bunch of shit on a garment. We usually pare it back and focus on the details such as material and construction techniques.
Adidas Originals By Wings+Horns Bonded Crew sweatshirt.
Q. Wings+Horns is known for the quality of its knits. How is this displayed in the latest collection?
A. We actually developed a fabric that a custom, two layer bonded (knit) that has a nice soft surface and on the inside, a mesh visual that ties back to the Adidas heritage.
Q. So, who is the customer for this collection?
A. The customer for the project is someone who enjoys clothing, comfort and quality. That can range from a Sneakerhead to a more mature, established professional.
Q. What is the price point of the collection?
A. It from $55 (for a knit beanie) to $570 (for the insulated bomber).
Adidas Originals By Wings+Horns Gazelle 85 shoe.
Q. The collection also has some footwear options. Anything we should keep an eye out for?
A. We have a strong footwear range for this drop. It kind of tying it back to the classic and modern The classic Gazelle 85, which they re released this year, we done in a hairy suede. Growing up, in elementary, the (Gazelle 85) was my go to shoe back in the day. That, and a track jacket. So, it great to be able to work with the team on something so iconic.
Q. Is that sort of surreal for you, working on designing something that played such a big part in your own personal style history?